Ортодокс

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Ортодокс
Страна: Россия
Город: Сергиев Посад
Год создания: 2021
Цитата:
«Стань своим»

История пивоварни Ортодокс

Все знаю, что время от времени даже крупные компании внезапно меняют бренд. Кто-то стыдливо переделывает логотип, кто-то смело выводит из игры старый бренд и вводит новый. Эта штука называется ребрендинг и ее полезно проводить где-то раз в 7-10 лет, потому как без перемен не бывает развития.

Бренд SVOI себя не то что бы морально изжил, скорее исчерпал, в его рамках было тесно и трудно воплощать задуманное. А задумали ребята сделать широчайшую линейку классики, из самого сердца России, чистое, яркое, понятное пиво со вкусом пива. Back to the roots, короче говоря. И само понятие название “ортодокс” в данном случае пришлось как нельзя кстати. Поэтому, прощайте SVOI, привет, “Ортодокс”!

Пиво "Ортодокс"